Our exclusive partnership with Hanyu – one of the world’s most prized whiskies

15/12/2023

We end 2023 with some very positive news – Whisky by Time has been selected as the exclusive UK partner for esteemed Japanese whisky Hanyu. Giving our investors unprecedented access to 300 of their original whisky casks.

So why is this a great opportunity?

Hanyu is a highly collectable, scarce whisky with a great story to tell.

The Hanyu Distillery was founded in 1941 by Isouji Akuto, a descendant of a long line of sake producers. Located north-west of Tokyo in Saitama, it’s surrounded by vast rice fields supplied with river Tone water. In 1980 the distillery began producing single malt whisky, with two Scottish “pot stills”. The first single malt whisky was named after the location of the family’s original Sake brewery – Golden Horse Chichibu.

Sadly, production at Hanyu distillery was short-lived. The 2000 Japanese recession forced the distillery to shut its doors. The remaining casks of its unblended whisky stock were purchased by Venture Whisky, a firm established by the Hanyu distillery founder’s grandson, Ichiro Akuto.

This brought a change of fortune for the brand, which saw the Hanyu Card Series go on to become one of the most sought-after malt whisky collections ever produced. Leading Hanyu to release the remaining casks and to re-open a distillery.

Presenting the right set of circumstances for whisky cask investors. At a time when global market demand for rare Japanese whisky remains strong and suggested retail prices are set to double from April 2024. In November, Suntory Spirits announced it will raise the prices of 117 alcoholic beverages by up to more than two times, starting with shipments on April 1 next year.

2023 also marks the 100th anniversary of Japanese whisky making. It feels like’s a good time to be part of this whisky making legacy.

To find out more please get in touch with a member of the team.

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